Performing Arts Center Gains Approval, Bringing Opportunity for Culture and Revenue

Posted by Shorebread | Wednesday, November 09, 2011

The proposed Phase II expansion to the Roland E. Powell Convention Center in Ocean City was met with an overwhelming sense of support from the local business community, and as it turns out, the Ocean City Council as well, who approved the expansion 7-0 at Monday’s City Council meeting.

The Performing Arts Center will be the first of its kind in Ocean City, and the plans indicate the space will meet and likely exceed expectations.  From the multi-tiered graduated levels, to the proposed corporate boxes, the new facility really ups the ante for performance spaces in the entire area.

Aside from its aesthetic appeal, the feeling is that this new space, in conjunction with the already in-progress Phase I of the expansion, a bayfront ballroom that capitalizes on the gorgeous bayfront view, could really help grow the shoulder seasons which have diminished since the housing market burst.

Prior to the first convention center expansion opening in 1997, Ocean City was really still a Memorial Day to Labor Day town.  The additional space brought large groups to the area, populated the hotels, and brought revenue to the businesses well past the previous deadline for income.

The new design will retain all of the current exhibition space, plus add the 1200 seat venue—at a cost of approximately 14 million dollars, 75% of that fee will be acquired through the food and beverage tax, the remaining 25% will come from the Maryland Stadium Authority—who has been the town’s partner since the first expansion.

As far as what to expect in terms of performances to be held in the space, it really facilities a growing need in three distinct areas.  Large groups that hold events at the Convention Center for meetings need a formal assembly area for opening and closing sessions.  Competitive arts groups such as the cheerleaders and various dance groups need a theatrical space for their competitions.  And lastly, the community needs a venue to house arts and entertainment performances to not only extend the stay of visitors, but to make these types of cultural experiences available for the local population to enjoy.

Examples of potential performances that could be accommodated by the new venue include broadway performances like Cats, Les Miserables, or Shrek the Musical, national recording artists, notable speakers, interactive group experiences, and symphony orchestras.

Local groups will also benefit from the venue.  Both the Mid-Atlantic Symphony Orchestra and the Ocean Pines Players have no set “home.”  Areas schools will be able to attend performances, as well as potentially use the venue for their own needs.

For the resort community, the Performing Arts Center will not only increase revenue as a whole, it also allows Ocean City to be on par with other east coast resort areas who already offer venues for national music acts and cultural performances.

The Phase II expansion will break ground as soon as Phase I is completed, in 2012.  The expectation is that the Performing Arts Center will be up and running in 2014.